Construction and contract work is an important part of our world, but that doesn’t mean it’s the most highly visible industry. Most construction companies are only well known in certain niches, making smaller firms feel as though they have no way of breaking out ahead of the main players. However, construction video production can be an excellent marketing tool for setting your construction business apart. From the clients you serve to the projects you complete, there are a variety of ways you can showcase your talents.
Testimonials are an excellent way to convince the viewers of your expertise. Hearing satisfied people talk about how easy it was to get repairs done or building completed on their property is a powerful technique that can help solidify your name and presence with the audience. Or you may want to talk about the process your team takes to get the larger jobs done, demonstrating not only the project management aspect of the business, but also the organization and ability to handle both big and small undertakings alike. A smart client will be looking for the thought process behind how you operate, as opposed to hearing about how you invested in the most expensive equipment or have the most trusted name in the business. Look for ways to set yourself apart that also say something valuable about the company.
There's a lot to say in construction video production, but you have to know what's most important before starting. It makes it easier hit the right points in a memorable way. For example, do your potential clients care a good deal about structural safety than they do about design?
Your audience, regardless of how professional they are, will remember stories. They are an entertaining means to tell them more about what you do, and how you get it done. Keep your videos short and sweet for best impact.
If your competitors are all showing the same type of video, go out on a limb and address another aspect. Talk about a difficult job you've done, the most demanding client you've worked with or give special attention to your best team members.
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