Case studies can provide the most compelling types of arguments no matter what your topic. The best case studies make a strong emotional appeal that is highly relevant to your audience. The emotional appeal is very important as case studies are essentially anecdotal and not scientific. That means your audience needs to relate to your subject in a very personal way. The correlations between them must be very robust. That means the most important job is choosing the right subject to appeal to your audience so that the audience automatically relates to the subject. Once you have done that, the rest is down to your videography skills. Here are a few simple tips to help ensure your case study video comes across with maximum impact.
If you haphazardly select a subject to interview and rush over for a quick shoot, you will not be able to set the right tone, gain their trust, or get in-depth information. Learn everything you can about your subject before moving on to the next step.
When you first contact your subject, make sure they know two things right away: 1. why they are interesting, and 2. how your production can benefit them.
To make sure your subject is comfortable and- so that they know what kind of interview is going to take place- conduct a pre-interview. Here, you will establish greatest points of interest and help your subject to present themselves in the best possible way.
If you’re working with a video production team, take the time to make sure everyone is on the same page and has all the equipment needed for each stage of production.
Finally, it’s fine to start in an office scene- or other standard location for your subject- but you should use at least three different locations to keep the energy fresh and to make your editing more compelling.
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