2017 is the year that video will actually outpace text as the number one form of online communication. It’s been said colloquially that “we live in a visual society,” but this is factually true now. As a completely visual industry that is also based on trendsetting, the beauty industry must keep pace. Here are just a few of the reasons that video will become even more important to the beauty industry in the future.
The Millennial will control the purse strings of the family.
The millennial generation does not know what a world without computers looks like. This is the generation in which the majority of people maintain at least one active social media account, and over 50% of them vlog on YouTube even if they are not trying to market a professional brand. If you are trying to market to this group (and you will be, because they will be the married breadwinners in 5 to 10 years), you must build your brand through video, because this is what they are used to seeing.
Video is the medium which allows beauty products to be shown off most readily.
In an era of instant gratification, people want to know how a product will benefit them immediately. When it comes to the beauty industry, the fastest way to show off a product feature is through video.
Video gives the best ROI.
Unlike many other forms of advertising, online video stays put indefinitely and can be shared virally for exponential reach at any point in time.
Make sure that all video is shot in 1080P or 4K resolution. In order to keep up with industry leaders in the beauty industry, your video needs to be on the cutting edge of technology.
Keep videos brief and lively. People are looking for more than a demonstration of product value. They are also looking for the branding of the product and the emotion that comes with investing in the brand. Keeping a video brief leaves an audience wanting more, which will encourage them to make a purchase.
Use targeted marketing. The worst thing that your video can do is try to appeal to everyone. The Internet has created niche markets that feel very strongly about their products. Once you have mastered this market, your video will organically grow and cross over into others.
90 Seconds is the world's leading cloud video creation platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.