Shooting video for the agriculture industry takes time, skill, and the right camera equipment. Whether you are trying to explain a new method of farming, or you want to showcase the products grown on your farm, video production can make this possible. With marketing strategies going way beyond print media today, the use of video is an essential tool for marketing in the agricultural field. As you prepare to produce your video, you will need to keep in mind a few aspects that can help your production go smoothly.
If you are filming outdoors, you will need to make sure the weather is going to cooperate. A perfect day for outdoor video production is one that is overcast but not raining. When you have sharp sunlight during a video production, this will create harsh shadows. When you want an even light, cloud cover works best. In addition, you will want to check humidity ratings for the day, as this can affect your equipment. Agricultural videos can be used for a variety of applications within the industry.
This includes keeping dirt or dust away from your lenses, and avoiding hot sunlight directly on your camera. Expensive camera equipment can be quite sensitive to temperature fluctuations. Cameras left in direct sunlight can get too hot, causing the camera to malfunction and require a repair.
If you want to show the bounty your facility produces, remember that you will need to shoot video throughout the day in order to show a harvest from start to finish. Watch for changes in the light as the day goes on.
Pay attention to the action around you, and look for ways that you can include a variety of people in your video. When you can have individuals in your production, you will make the video more interesting. Make sure you have permission to include any people you have chosen in your video.
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