Whether you want to teach customers how to use your product, drive traffic to your website, or simply empower others through DIY, instructional videos are a great way to inform. “How-to” videos that are accessible and easy to understand ensure that your advice engages the largest possible audience. However, the internet is full of superfluous and downright bad “how-to” video content. To make yours stand out, create a video that is unique, specific, and high quality. Even though many well-made instructional videos may seem improvised, a quality “how-to” video is rarely truly spontaneous. You’ll need to start with a solid script before you begin filming. Keep the following tips in mind while producing your next instructional video.
When giving advice, you want your words to be loud and clear. For the best sound quality, record your audio in a soundproof room with a professional microphone. You may even want to hire a professional actor for the clearest diction and most engaging delivery. If your video includes a visual demonstration but your actor has trouble speaking clearly while performing the task, consider dubbing in audio after shooting. Additionally, make sure your video quality is crisp and clean with zero blurriness. You may want to enlist the help of a cameraman or use a tripod to stabilize your recording.
Most people looking for "how-to" videos want one that is short and simple, with most popular examples falling into a range of 2 to 7 minutes. At the editing stage, pare down too-long shots and cut out unnecessary video. Since you'll likely be working with digital video, finding the right editing software that fits your advice video production needs is also crucial.
Some people choose to make instructional videos about topics they have first-hand experience with. However, if you're making a video about something outside your area of expertise, do plenty of research while planning your video. If possible, consider running your script by a knowledgeable friend or professional consultant. Even if you consider yourself an expert on your video's subject, it doesn't hurt to double-check facts and statistics. When your goal is to teach, the last thing you want to do misinform your audience.
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