Massey University’s Valentyna Melnyk discusses the success rate of loyalty programmes.
What makes them more likely to be have a positive effect on customer loyalty?
Click ‘SHOW MORE’ below for more information.
Customer loyalty is in decline, and the research shows that most loyalty programmes are not successful. So what can businesses do to help turn their programmes around?
Find out more about Massey University’s Business School: www.massey.ac.nz/business
Find out more about Associate Professor Valentyna Melnyk: http://bit.ly/1JeT892
Women in Leadership: http://bit.ly/1yxaJ8n
Entrepreneurship and Innovation: http://bit.ly/1vLxm6O
Measuring the Return on Marketing Investment: http://bit.ly/1Bx6HxI
Political Risk: http://bit.ly/1sasqsH
The Living Wage: http://bit.ly/1yz4UST
Connect with Massey University:
We rated the 90 experience:
Getting started is super easy. Just fill out simple quote request form and one of our video consultants will get back to you, fast.Start Project
47 Craig Rd 089685 Singapore